Innovativeness Novelty Seeking and Consumer Creativity

Innovativeness Novelty Seeking and Consumer Creativity - INNOVATIVENESS NOVELTY SEEKING AND CREATIVITY 285 As an example magazine readership is likely to be due at least in part to noveltyseeking behavior

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TITLE:	Innovativeness Novelty Seeking and Consumer Creativity
PDF URL:	http://www.jstor.org/stable/2489013
SOURCE DOMAIN:	www.jstor.org